Google placing more value on inbound links and relevant content.
The current state of content marketing is the intersection of advertising and publishing. It is set up as a helpful article, a sort of white paper, while plugging your service and your business together. This is done on blog posts, social media, all over the web.
The blurred line between content and marketing is being done by everyone now. Every company and brand is doing content marketing and thinks they are doing a good job with it.
The trouble is it is so overwhelming people are ignoring it. It is a case of singularity. The market is so inundated we just ignore it. What does this mean to good marketers? The exception is relevant and creative content, advertising or real content. You do need good content.
Let’s review a content marketing formula. Great content creates an audience. The key is it is relevant and what the audience wants. If you know what your ideal clients desire and you tailor your market to them you will build an audience.
Either bad or no content or not what the client is looking for or the correct way to distribute it equals no impact equals no sales.
You are ranking if you are worthy of it. You are offering better content and more relevance than your competitors.
However, that’s only part of the equation. More importantly, you need good distribution. You will get much better ranking by getting your well-written article published with major publications. The value is much greater than trying to rank on your own website. Why is that?
Google is known for changing things up. Now placing more value on inbound links and relevant content gets Google’s nod.
Online media is making a strong comeback. A press release delivers a 2fer situation. You get the impact of relevant content placed which Google prizes and you get a second bonus, the articles get spidered. If you remembered to add your URL in the article, when the story gets picked up it delivers massive link juice. It happens with the local news and as well, even better, get your article or interview in the biggies like the WSJ or Success magazine, who have tremendous authority with Google and Bing and will earn you big and persistent link juice.
Get your media 2fer benefits started today. Call to schedule your appointment.
~ Content derived from a recent conference featuring:
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